The PDO (Protected Designation of Origin), and PGI (Protected Geographical Indication) productions are represented and protected by consortia which bring together most of the producers of Designations of Origin. According to EU and national legislation, these Consortia are responsible for the protection and promotion of these designation.

This is done by ensuring compliance with production regulations, by monitoring the market to detect possible counterfeits, by meeting and informing the end consumer by carrying out important communication activities and by participating in trade fairs and events in the sector.

Piacere Modena brings together and represents the main Consortia for the protection and promotion of PDO and PGI products in the Modena province, as well as the consortium of restaurateurs 'Modena a Tavola' and the 'Modenatur' incoming tour operator & DMC for Modena.